Over 90% of online experiences begin with search engines. If you aren’t in the results, you aren’t part of the experience.
Search Engine Optimization begins with an understanding of how the search engines catalog sites. While the search engines (Google, Bing and their affiliates) are constantly changing the landscape, certain basic rules remain constant. Your site must be developed using clean code. You need to use the correct mark up. And, most importantly your site needs to have relevant copy for your target keywords.
At Webline we believe in taking a natural approach to writing copy. Your site should be easy to read. It shouldn’t be stuffed with keywords. But that doesn’t mean it can’t be optimized to generate high ranking pages. It should be.
But high rankings are only part of the story. Search Engine Optimization begins with an analysis of what your clients are searching for online when looking for your products and services. It continues by incorporating those terms organically into your compelling marketing copy and optimizing different pages for different phrases. And, it finishes with an understanding of how to create effective title and meta description tags to convert high rankings into high clickthroughs. This is both a science – knowing the number of characters to use to maximize display and an art – knowing how to write the copy that stands out on the search engine results page (SERP).
Remember the goal of Search Engine Optimization is not to get you top placement – it is to get you more traffic to your site.
In addition to taking an organic approach to Search Engine Marketing, Webline also offers Pay-Per-Click campaigns on both Google and Bing. Included in these campaigns are initial set up, keyword analysis and recommendations, and bidding strategies to maximize your budget. We offer ongoing PPC campaign management to offer continual improvement over time.